Bill Stoller stands as a pivotal figure in the Oregon wine industry, the visionary behind Stoller Family Estate, alongside esteemed brands Chehalem and Chemistry. His journey began in the 1980s, fueled by a burgeoning appreciation for Oregon wines, culminating in the acquisition of his family’s turkey farm and its transformation into vineyards in the Chehalem Mountains AVA. This interview delves into the remarkable story of Bill Stoller and the evolution of Stoller Family Estate.
Owen B: Reflecting on the 1980s, a period when you co-founded Express Employment Professionals, what are your recollections of the Oregon wine scene during that time?
Bill S: In 1983, my exploration of the wine world was just beginning. I enrolled in wine tasting and education courses, which sparked my awareness of the nascent Oregon wine industry. While publications like Wine Spectator predominantly featured California and international wines, as Oregon was yet to gain global recognition, my interest was piqued by the discovery that the earliest Pinot Noir vines were planted near my hometown.
Owen B: A decade later, in 1993, when you established Stoller Family Estate, what were your initial aspirations? Were there specific Oregon wines that served as benchmarks prior to founding Stoller Family Estate?
Bill S: My fascination with Pinot Noir intensified in the mid to late 80s, ignited by the exceptional 1983 Oregon Pinot Noir, which showcased the immense potential of Willamette Valley wines. The subsequent 1985 vintage further cemented my passion. My primary ambition was rooted in farming: cultivating grapevines and selling quality fruit. Growing up on a farm, the vineyard aspect was naturally my initial focus. Purchasing our 373-acre family turkey farm was the definitive step into the wine business. This marked the foundational moment for what would become Stoller Family Estate.
Owen B: Can you elaborate on the influence of Melissa Burr, Stoller Family Estate’s Founding Winemaker?
Bill S: Melissa joined us in 2003, relatively early in her winemaking career. However, her contagious enthusiasm, positive attitude, and eagerness to learn were immediately apparent. Her experience crafting our initial wines at Chehalem was invaluable, leading to the inaugural vintage at the newly established Stoller Family Estate winery in 2005. That 2005 vintage remains a highlight of her distinguished career. Melissa has been instrumental in shaping our winemaking philosophy and leading our team. Her continued leadership as Founding Winemaker is crucial to both our company and the broader industry. Her expertise has been a cornerstone of Stoller Family Estate’s success.
Owen B: Looking ahead, what are your future objectives for Stoller Family Estate and your other wine ventures?
Bill S: Stoller Family Estate will remain our flagship brand, with Chehalem maintaining equal prominence. Chemistry is positioned as our value-driven label, and I foresee significant growth for this brand, potentially exceeding the sales volume of our other labels in the future. We are committed to innovation and quality across all our brands, with Stoller Family Estate leading the way in showcasing the excellence of Oregon wines.
Owen B: Are there any particular Oregon or international wines that you consider to be epiphany wines? Could you describe your wine cellar?
Bill S: The 1983 and 1985 Oregon vintages continue to represent some of the most exceptional wines ever produced in this region. I have also enjoyed remarkable Burgundies over the years. My wine cellar has grown quite extensive. Despite its size, I continue to acquire wines annually from my preferred producers, ensuring a curated selection of both Oregonian and international gems.
