Family Dollar has announced a strategic partnership with Ibotta, a leading performance marketing platform, to launch a next-generation digital offer program. This collaboration aims to significantly enhance the shopping experience for Family Dollar’s expanding customer base by leveraging the Ibotta Performance Network (IPN). The initiative will bring more digital savings and value directly to consumers through Family Dollar’s existing Smart Coupons program.
This partnership marks Family Dollar’s commitment to digital innovation and customer-centric strategies. By integrating with the Ibotta Performance Network, Family Dollar is set to offer its customers an enriched selection of national offers, greater flexibility in redeeming digital rewards, and an overall improved shopping journey. The upgraded Smart Coupons program, accessible via the Family Dollar website and mobile app, will provide incremental savings, catering to the growing consumer demand for digital coupons, especially as households navigate ongoing economic pressures.
Emily Turner, Chief Marketing Officer at Family Dollar, emphasized the company’s dedication to customer value and convenience. “At Family Dollar, we are committed to serving our customers through convenience and value,” Turner stated. “We are always looking for ways to deliver on this and deepen our relationship with the customer, which starts with providing value on the brands they love and need to help them do more. This new relationship with Ibotta will elevate the value experience and help our customers to do even more with their money.”
Bryan Leach, founder and CEO of Ibotta, also expressed enthusiasm about the collaboration. “We are excited to work with Family Dollar and add them to our growing Ibotta Performance Network, bringing our expertise in performance marketing and differentiated access to national budgets,” said Leach. “Partnering with Family Dollar helps advance our mission to make every purchase rewarding, especially as shoppers keep looking to dollar stores to get more for their money.” The Ibotta Performance Network is designed to coordinate promotional offers across various platforms, including retailer websites, major third-party publishers, and Ibotta’s direct-to-consumer platforms, maximizing reach and impact.
The revamped digital Smart Coupons program, powered by Ibotta, is anticipated to launch in early spring 2024. This upgrade is part of Family Dollar’s broader digital transformation, focused on making shopping more seamless and rewarding for its customers. For additional details about the Ibotta Performance Network and partnership opportunities, interested parties are encouraged to visit the IPN website.
