Lamar Holloway’s recent promotion to Regional Manager at Trinchero Family Estates (TFE) is a powerful illustration of dedication and leadership within our organization. His story, shared during Black History Month, reflects not only personal achievement but also the supportive and growth-oriented culture at Trinchero Family Estates. Lamar’s journey exemplifies the opportunities for advancement and the celebration of diverse voices within TFE.
“My time at Trinchero Family Estates has been incredibly rewarding,” Lamar shares, reflecting on his year and a half with the company. Prior to joining TFE, Lamar’s experience with a distributor partner gave him valuable insights and solidified his desire to be part of the Trinchero Family Estates team directly. He proudly highlights the collaborative spirit of the California sales team: “What I’m most proud of is the incredible teamwork of the California sales team. Closing out 2024 with one of our strongest months in years across all channels was a testament to our collective effort.” This achievement underscores the power of teamwork and shared goals within Trinchero Family Estates.
Lamar credits his strong values and work ethic to his family. “My grandmother, parents, and siblings have profoundly shaped who I am today,” he explains. “Their individual journeys and accomplishments are a constant source of inspiration.” Witnessing his family navigate challenges and achieve their goals instilled in him “resilience, hard work, compassion, and the importance of striving for growth in every aspect of life”—values that resonate deeply with the ethos of Trinchero Family Estates. He feels “incredibly fortunate” for their unwavering support, a sentiment that mirrors the supportive environment TFE aims to cultivate for its employees.
When speaking about his culture, Lamar emphasizes the dynamic blend of “creativity, strength, community, and the ability to find joy and humor in all circumstances.” This vibrant spirit is evident in various aspects of life, “whether in the arts, different forms of innovation, or life itself.” He points out, “Even in adversity, our determination shines as we rise above challenges, fueled by a community rooted in love and a dedication to the well-being of others.” This emphasis on community and resilience aligns with Trinchero Family Estates’ commitment to fostering an inclusive and supportive workplace.
Adding a personal touch, Lamar shares a favorite family tradition: shrimp étouffée. “It’s a rich and flavorful dish that’s always a hit at family gatherings.” He enjoys pairing this dish with SEAGLASS Riesling, noting how “its dry, crisp profile, notes of stone fruit, and delicate floral hints create a perfect balance to the richness of the étouffée.” For dessert, he favors “a small piece of warm peach cobbler with vanilla bean ice cream,” ideally accompanied by “a splash of Cerreto Moscato D’Asti.” He appreciates how “the sweetness of the Moscato elevates the rich, comforting flavors of the cobbler and ice cream, making it the perfect end to any meal.” These pairings showcase the diverse portfolio of Trinchero Family Estates wines and how they can enhance life’s everyday moments and celebrations.
Lamar Holloway’s story is a testament to the opportunities and supportive culture at Trinchero Family Estates. His journey from distributor partner to Regional Manager highlights the company’s commitment to employee growth, diversity, and the celebration of individual achievements. As Trinchero Family Estates continues to grow, the contributions of leaders like Lamar, grounded in strong values and a commitment to excellence, will undoubtedly play a crucial role in the company’s ongoing success.
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