Cole and Savannah LaBrant have become a household name for many, largely thanks to their engaging and often heartwarming family vlogs on YouTube. But their journey to internet stardom began in a rather modern way: through social media collaboration and a budding romance that captivated audiences online.
Their story starts with a simple connection. Cole and Savannah, both aspiring social media personalities, decided to team up. This wasn’t just a business arrangement; as they worked together to boost their online presence, a genuine friendship blossomed, quickly evolving into romantic feelings. In the age of social media, they didn’t keep their growing relationship private. Instead, they shared it with their followers, and this openness only amplified their popularity, drawing in viewers who were invested in their unfolding love story.
The relationship progressed swiftly. In 2016, Cole proposed to Savannah, marking another milestone in their very public journey. Just six months later, they tied the knot. This union wasn’t just a personal event; it was a pivotal moment for their online brand. They rebranded their YouTube channel to “The LaBrant Fam,” signaling their focus on family content, and began posting daily vlogs. Their wedding video became a sensation, particularly moving for a segment where they exchanged vows with Savannah’s then four-year-old daughter, Everleigh. This emotional video resonated deeply with viewers, amassing over 50 million views and solidifying their position in the family vlogging sphere.
Before Cole entered the picture, Savannah’s life had a different chapter, one involving Everleigh’s biological father, Tommy Smith. Savannah and Tommy were young, just 19, when Everleigh was born. In their book, Cole And Sav: Our Surprising Love Story, Savannah candidly recounts the challenges of that relationship. She reveals that about six months into her pregnancy, Tommy was unfaithful. Despite the betrayal, Savannah initially tried to make the relationship work for Everleigh’s sake. “I dumped him, but we got back together when Everleigh was born. He promised me he’d changed, and I let myself believe him because I felt like I had to do everything I could to try to make a relationship with Tommy work for our daughter’s sake. He hadn’t changed. Within a matter of weeks after Everleigh was born, Tommy left me. Again,” Savannah wrote, offering a glimpse into the emotional turmoil of that period.
The relationship with Tommy was marked by a recurring cycle of promises and heartbreak. According to Savannah, it was an “on-again-off-again relationship for several months,” characterized by Tommy’s repeated infidelity. “He’d show up and swear to me that he was done with all of that and that he’d changed and everything was going to be different. And I’d believe him, only to get hurt again. And again. And again,” she explained. This difficult experience left Savannah feeling unhappy. During this time, Savannah’s mother played a supportive role, praying for her daughter to leave the unhealthy relationship and hoping for a positive change in her life. Savannah recounts, “My mom told me she was always praying for me to leave him and had her friends praying as well. I know she was also asking God to send a decent, godly guy into my life. I never imagined Cole might be the answer to that prayer.” This sets the stage for Cole’s arrival as not just a romantic partner, but a figure who brought stability and happiness into Savannah and Everleigh’s lives.
