BetMGM, a well-known name in iGaming and sports betting, has announced an exclusive partnership with Fremantle, a global content powerhouse. This multi-year agreement focuses on bringing iconic game shows, specifically Family Feud Online, and “The Price is Right” into the online casino world. This collaboration promises to deliver bespoke content and innovative game integrations, enhancing the online gaming experience for players.
Adam Greenblatt, CEO of BetMGM, highlighted the strategic importance of this partnership, stating, “This partnership unlocks various ways for BetMGM and Fremantle to collaborate and expand our brand. ‘Family Feud’ and ‘The Price is Right’ are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways.” This move signals BetMGM’s commitment to diversifying its offerings and attracting a broader audience by leveraging the familiarity and appeal of these beloved game shows.
The core of the agreement secures BetMGM the intellectual property rights to “The Price is Right” and, crucially, Family Feud online. These rights cover a range of online casino game formats, including slots, table games, and more unconventional casino game types. This opens up exciting possibilities for creating Family Feud online themed games that capture the essence of the show. Imagine playing a Family Feud online slot game where bonus rounds mimic the fast-paced survey rounds, or a table game version that incorporates the show’s signature guessing gameplay. The potential for innovative and engaging Family Feud online casino experiences is substantial.
Suzanne Lopez, COO of Fremantle North America, also emphasized the groundbreaking nature of this deal. “Our exclusive deal with BetMGM and our premier game show IP represents a significant milestone for us both. This innovative collaboration paves the way for in-game branding across diverse online casino categories, while also providing opportunities for integrated TV sponsorships. It’s all about enhancing how fans of ‘The Price Is Right’ and ‘Family Feud’ connect with the shows in fresh, immersive ways.” This statement underscores the dual benefit of the partnership: enriching BetMGM’s online casino platform with recognizable brands and creating new avenues for Fremantle to extend the reach of their popular game shows into the digital gaming space.
Beyond game development, the partnership will also feature BetMGM as a sponsor during select weeks of the upcoming seasons of both “Family Feud” and “The Price is Right.” These sponsorships will include exclusive, never-before-seen integrations, further blurring the lines between television entertainment and online gaming. This cross-promotional strategy aims to drive awareness and engagement for both BetMGM and the game shows, creating a synergistic relationship that benefits both parties. Details regarding these partnership activations are expected to be revealed throughout 2025, building anticipation for fans of both Family Feud online and casino gaming.
BetMGM’s online casino is already a robust platform, boasting over 3,500 titles across North American markets. It also features one of the largest state-by-state exclusive jackpot networks, including popular titles like MGM Grand Millions and Bison Fury. The addition of Family Feud online and “The Price is Right” themed games will undoubtedly enhance this already impressive portfolio, offering players even more variety and entertainment options. As BetMGM continues to expand its market presence and introduce innovative features, this partnership with Fremantle positions them as a leader in integrating popular entertainment brands into the online casino industry, with Family Feud online leading the charge.
Responsible gaming remains a core principle for BetMGM. They provide resources like GameSense, a program developed by the British Columbia Lottery Corporation, to promote responsible play. This integration across BetMGM’s platforms ensures that customers can access responsible gambling tools, maintaining a safe and enjoyable digital entertainment environment while exploring new games like Family Feud online.
In conclusion, the collaboration between BetMGM and Fremantle marks an exciting development for the online casino industry. By securing the rights to “Family Feud” and “The Price is Right,” BetMGM is set to deliver unique and engaging gaming experiences, particularly with the highly anticipated launch of Family Feud online casino games. This partnership not only expands BetMGM’s content offerings but also taps into the broad appeal of these iconic game shows, promising to attract a new wave of players to the online casino world. The future looks bright for fans eager to experience the thrill of Family Feud online in a brand new format.
