Getting to a Milwaukee Brewers game or event at American Family Field just got smoother with the introduction of a brand-new parking payment system. Say goodbye to long lines and fumbling for cash – American Family Field Parking is now streamlined using cutting-edge QR code and license plate recognition technology. This guide will walk you through everything you need to know to make your parking experience as easy as possible.
American Family Field has partnered with Milwaukee’s own Interstate Parking Company to implement this innovative system, representing a significant investment to enhance fan experience. Integrated with the MLB Ballpark app, the new system offers both pre-paid and day-of parking options, all designed to get you into the game faster and with less hassle. No more cashiers or ticket scanners – just a seamless flow into the parking lots, allowing you to maximize your tailgate time and get to your seat quicker.
To assist fans with this transition, nearly 100 parking ambassadors will be on hand to guide you. Simply let them know if you prefer General, Preferred, or Gold parking, and they will direct you to the appropriate lot.
Screenshot of the QR code payment system on a phone screen
Day-Of American Family Field Parking: A Step-by-Step Guide
For those opting to pay for parking on game day, the process is straightforward and user-friendly:
- Enter Your Desired Parking Lot: Upon arrival, parking ambassadors will guide you to your chosen parking area.
- Scan the QR Code: Look for QR codes displayed on nearby light poles throughout the parking lots.
- Purchase Parking in the App: Once scanned, the QR code will direct you to the parking payment portal within the MLB Ballpark app. Select “Purchase Parking”.
- Activate Your Parking: Enter your license plate number, your mobile phone number, and agree to the terms and conditions.
- Payment: Complete your transaction using convenient options like Apple Pay, Google Pay, or a credit card.
If you encounter any difficulties scanning the QR code or require assistance at any point, friendly parking ambassadors are readily available to help.
Pre-Paid American Family Field Parking: Activate Your Pass with Ease
Planning ahead? Pre-paid parking is not only more economical but also guarantees your parking spot. You can purchase pre-paid parking when you buy your game tickets, and your parking pass will be delivered digitally to your MLB Ballpark app.
Activating your pre-paid parking upon arrival is just as simple as day-of payment:
- Enter Your Designated Lot: Follow directions from parking ambassadors to reach your pre-paid parking area.
- Scan the QR Code: Locate and scan the QR code on the closest light pole.
- Activate Your Pre-paid Parking Pass:
- If you have digital tickets, select “Activate Prepaid Parking Pass” and enter your license plate number.
- If you have printed tickets, choose “Activate Printed Ticket,” enter the last 8 digits of your ticket barcode in the “Prepaid Ticket Number” box, and then input your license plate number.
- Agree to Terms: Confirm your agreement to the parking terms.
Again, parking ambassadors are available throughout the lots to assist with any questions or issues you may have during the activation process.
Parking at American Family Field Without a Smartphone
Don’t have a smartphone? No problem! American Family Field provides alternative payment methods to ensure everyone can park easily:
- Pay Station Kiosks: Four conveniently located pay station kiosks are available throughout the American Family Field grounds. At these kiosks, you can simply enter your license plate number and pay for parking before heading to the game. Kiosks are located near the Third Base Gate, Tailgate Haus, Helfaer Field, and the Workers Monument.
- Parking Ambassadors: If you prefer personal assistance, parking ambassadors can process your parking transaction for you.
American Family Field Parking Costs: Pre-Paid vs. Day-Of
Understanding the parking costs can help you plan your game day budget:
Pre-Paid Parking Prices:
- Monday – Friday: General $13, Preferred $18
- Weekends, Opening Day & Cubs Games: General $15, Preferred $20
Day-Of Parking Prices:
- Monday – Friday: General $15, Preferred $25
- Weekends, Opening Day & Cubs Games: General $20, Preferred $40
For detailed information on parking prices, including options for buses and RVs, please visit the official Milwaukee Brewers website parking page.
License Plate Entry Errors and Parking Enforcement
Accidentally entered your license plate incorrectly? Don’t worry. According to Brewers Executive Vice President Jason Hartlund, you will not be towed for minor entry errors. Interstate Parking can verify your entry through the camera system if needed.
However, it’s important to pay for parking. Parking enforcement begins 30 minutes after the first pitch. Parking without payment will result in a ticket for the cost of parking plus a $3 fine.
The Role of Parking Ambassadors: Enhanced Fan Support
The transition to the new parking system has not resulted in job losses. Former parking cashiers have been reassigned to the role of parking ambassadors, ensuring ample support for fans. This team, comprised of both Interstate Parking employees and former Brewers parking staff, is dedicated to making your arrival experience positive and efficient.
Screenshot of the QR code payment system on a phone screen
License Plate Data Security
Interstate Parking Company prioritizes data security. License plate data is retained for 36 months for system monitoring purposes and then securely deleted. The data is not sold or shared outside of their secure database, ensuring your privacy is protected.
Enjoy a Smoother Parking Experience at American Family Field
The new American Family Field parking system is designed with fans in mind, aiming to eliminate congestion and minimize wait times. Whether you choose pre-paid or day-of parking, smartphone payment or kiosk options, getting parked and ready for game day has never been easier. Embrace the convenience and enjoy a streamlined arrival experience at American Family Field!
