This privacy policy is designed to inform you about how Richmond Fitness DBA American Family Fitness (“us”, “we”, or “our”), operating the website https://www.amfamfit.com and the American Family Fitness mobile application (collectively referred to as the “Service”), collects, uses, and protects your personal data. Your privacy is paramount to us, and this document outlines our practices regarding your information when you utilize our services. By using the Service, you consent to the data practices described in this policy. Unless defined otherwise within this Privacy Policy, the terms used herein have the same meaning as those in our Terms and Conditions.
Understanding Key Definitions
To ensure clarity, let’s define some important terms used throughout this Privacy Policy:
Service: This encompasses both the https://www.amfamfit.com website and the American Family Fitness mobile application, both operated by Richmond Fitness DBA American Family Fitness.
Personal Data: This refers to any information relating to a living individual who can be identified from that data, either directly or indirectly, including when combined with other information we may possess or are likely to come into our possession.
Usage Data: This is data collected automatically, generated either by your use of the Service or from the Service’s infrastructure itself. Examples include the duration of a page visit or your IP address.
Cookies: These are small pieces of data stored on your device, whether it be a computer or mobile device, to track your activity and preferences.
Data Controller: This is the entity that determines the purposes and means of processing personal data. For the purposes of this Privacy Policy, Richmond Fitness DBA American Family Fitness acts as the Data Controller of your Personal Data.
Data Processors (or Service Providers): These are third-party entities who process data on behalf of the Data Controller. American Family Fitness may utilize various Service Providers to enhance the efficiency of our data processing.
Data Subject (or User): This is any living individual who uses our Service and is the subject of Personal Data collection.
Information Collection and Use at American Family Fitness
American Family Fitness collects various types of information to provide, maintain, and improve our Service for you. We aim to personalize your experience and ensure our services meet your needs effectively.
Types of Data Collected:
Personal Data: While using the American Family Fitness Service, we may request you to provide us with certain personally identifiable information that can be used to contact or identify you. This “Personal Data” may include, but is not limited to:
- Email address
- First name and last name
- Phone number
- Address, State, Province, ZIP/Postal code, City
- Cookies and Usage Data
We may use your Personal Data to send you newsletters, marketing materials, promotional content, and other information that may be relevant to your interests. You have the option to opt out of receiving any or all of these communications by following the unsubscribe link or instructions provided in any email we send. American Family Fitness respects your communication preferences and is committed to providing you with control over the information you receive from us.
Usage Data: We also automatically collect “Usage Data,” which is information sent by your browser whenever you visit our Service or when you access the Service through a mobile device.
This Usage Data may encompass details such as your computer’s Internet Protocol address (IP address), browser type, browser version, the specific pages of our Service you visit, the date and time of your visit, the duration spent on those pages, unique device identifiers, and other diagnostic data.
When you access the American Family Fitness Service via a mobile device, this Usage Data might include information like the type of mobile device you are using, your mobile device’s unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers, and other diagnostic information. This data helps us understand how users interact with our Service and allows us to optimize the user experience across different platforms.
Location Data: With your explicit permission, American Family Fitness may use and store information about your location (“Location Data”). This data is utilized to enable location-based features of our Service and to enhance and customize your overall experience. You have full control over location services and can enable or disable them at any time through your device settings. We are committed to respecting your location privacy and only accessing this data when you grant us permission.
Tracking & Cookies Data: American Family Fitness employs cookies and similar tracking technologies to monitor activity on our Service and retain certain information about your preferences and usage patterns.
Cookies are small files containing a small amount of data, which may include an anonymous unique identifier. These cookies are sent to your browser from a website and stored on your device. Tracking technologies may also include beacons, tags, and scripts, which are used to collect and track information, as well as to analyze and improve our Service.
You have the ability to instruct your browser to refuse all cookies or to notify you when a cookie is being sent. However, please note that disabling cookies may limit your ability to use certain parts of our Service.
Examples of Cookies we use:
- Session Cookies: These Cookies are essential for the operation of our Service and enable core functionalities.
- Preference Cookies: We utilize Preference Cookies to remember your settings and various preferences, ensuring a personalized experience each time you interact with our Service.
- Security Cookies: Security Cookies are implemented for security purposes, helping to protect your data and our Service from unauthorized access and potential threats.
How American Family Fitness Uses Your Data
Richmond Fitness DBA American Family Fitness uses the collected data for a variety of purposes aimed at enhancing your experience and improving our services:
- To Provide and Maintain our Service: Your data is essential for us to deliver the core functionalities of the American Family Fitness Service, ensuring it operates smoothly and effectively.
- To Notify You About Changes to our Service: We use your contact information to keep you informed about important updates, modifications, or improvements to our Service, ensuring you are always up-to-date.
- To Allow You to Participate in Interactive Features: When you choose to engage with interactive features of our Service, your data enables us to facilitate these interactions and provide a seamless experience.
- To Provide Customer Support: Your information helps us to efficiently respond to your inquiries, address your concerns, and provide effective customer support when you need assistance.
- To Gather Analysis and Valuable Information for Service Improvement: We analyze user data to understand usage patterns, identify areas for improvement, and make informed decisions about enhancing the functionality and user-friendliness of our Service.
- To Monitor the Usage of our Service: By tracking usage data, we can monitor the performance of our Service, identify potential issues, and ensure optimal operation for all users.
- To Detect, Prevent and Address Technical Issues: Data analysis helps us proactively identify and resolve technical issues, ensuring a stable and reliable Service for you.
- To Provide You with Relevant Information: Unless you have opted out, we may use your data to provide you with news, special offers, and general information about goods, services, and events similar to those you have previously shown interest in. This ensures you are informed about opportunities that may be beneficial or relevant to you within the American Family Fitness ecosystem.
Legal Basis for Processing Personal Data under GDPR
For users within the European Economic Area (EEA), American Family Fitness processes personal data under the legal framework of the General Data Protection Regulation (GDPR). Our legal basis for collecting and using your personal information depends on the specific context of the data and how we collect it.
American Family Fitness may process your Personal Data under the following conditions:
- Contractual Necessity: When processing is necessary for the performance of a contract we have with you, such as providing you access to our Service and its features.
- Consent: When you have given us explicit permission to process your personal data for a specific purpose, such as for marketing communications.
- Legitimate Interests: When processing is in our legitimate business interests and these interests are not overridden by your rights and freedoms. This includes activities like improving our Service, ensuring security, and personalizing user experiences.
- Legal Compliance: To comply with legal obligations, such as responding to legal requests or as required by applicable law.
Data Retention Practices at American Family Fitness
American Family Fitness retains your Personal Data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy. Our data retention periods are determined by factors such as legal obligations, the nature of the data, and the purposes for which it was collected.
We will retain and use your Personal Data to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies. For example, we are required to retain certain data for accounting and tax purposes.
Usage Data is generally retained for a shorter period, as it is primarily used for internal analysis to improve the Service. However, Usage Data may be retained for longer periods if it is used to enhance the security or functionality of our Service, or if we are legally obligated to retain it for an extended duration. We are committed to responsible data retention practices and ensuring your data is not kept longer than necessary.
Transfer of Data Across Borders
Your information, including Personal Data, may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ from those in your jurisdiction.
If you are located outside the United States and choose to provide information to us, please be aware that we transfer data, including Personal Data, to the United States and process it there.
Your consent to this Privacy Policy, followed by your submission of such information, represents your agreement to this transfer. American Family Fitness will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. We implement robust safeguards to protect your data during international transfers. No transfer of your Personal Data will occur to an organization or country unless adequate controls are in place, including ensuring the security of your data and other personal information.
Disclosure of Data by American Family Fitness
American Family Fitness may disclose your data in certain circumstances, as detailed below:
Business Transactions:
In the event that American Family Fitness is involved in a merger, acquisition, or asset sale, your Personal Data may be transferred as part of the transaction. You will be notified before your Personal Data is transferred and becomes subject to a different Privacy Policy. We are committed to transparency and will inform you of any changes to data handling practices resulting from such transactions.
Disclosure for Law Enforcement:
Under specific circumstances, American Family Fitness may be legally required to disclose your Personal Data if mandated by law or in response to valid requests from public authorities, such as a court or government agency. We are committed to complying with all applicable legal obligations.
Legal Requirements:
American Family Fitness may disclose your Personal Data in good faith belief that such action is necessary to:
- Comply with a legal obligation.
- Protect and defend the rights or property of Richmond Fitness DBA American Family Fitness.
- Prevent or investigate potential wrongdoing in connection with the Service.
- Protect the personal safety of users of the Service or the public.
- Protect against legal liability.
Security of Your Data at American Family Fitness
The security of your data is of utmost importance to us at American Family Fitness. We implement a range of security measures designed to protect your Personal Data from unauthorized access, use, or disclosure. These measures include technical, administrative, and physical safeguards.
However, it is important to remember that no method of transmission over the Internet or method of electronic storage is completely 100% secure. While we strive to utilize commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security. We continuously evaluate and update our security practices to mitigate risks and protect your information to the best of our ability.
“Do Not Track” Signals and CalOPPA Compliance
American Family Fitness does not currently support “Do Not Track” (DNT) signals. DNT is a preference you can set in your web browser to inform websites that you do not want to be tracked.
You can enable or disable Do Not Track by adjusting the Preferences or Settings page of your web browser. While we do not currently respond to DNT signals, we are committed to respecting user privacy and providing transparency about our data practices as outlined in this Privacy Policy.
Your Data Protection Rights under GDPR
If you are a resident of the European Economic Area (EEA), you have specific data protection rights under the General Data Protection Regulation (GDPR). American Family Fitness is committed to respecting these rights and provides mechanisms for you to exercise them.
Your GDPR rights include:
- The right to access: You have the right to request access to the personal data we hold about you and receive a copy of that information.
- The right to rectification: You have the right to request that we correct any information you believe is inaccurate or incomplete.
- The right to erasure (to be forgotten): You have the right to request the deletion of your personal data under certain circumstances.
- The right to restrict processing: You have the right to request that we restrict the processing of your personal data in certain situations.
- The right to data portability: You have the right to receive a copy of your personal data in a structured, machine-readable, and commonly used format and have the right to transmit that data to another controller.
- The right to object: You have the right to object to the processing of your personal data based on legitimate interests or for direct marketing purposes.
- The right to withdraw consent: If we are processing your personal data based on your consent, you have the right to withdraw your consent at any time.
To exercise any of these rights, or to inquire about the Personal Data we hold about you, please contact us through the provided contact information. Where possible, you can also access, update, or request deletion of your Personal Data directly within your account settings section of our Service. We may ask you to verify your identity before responding to such requests to ensure the security of your information.
You also have the right to lodge a complaint with a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).
Service Providers Utilized by American Family Fitness
American Family Fitness may engage third-party companies and individuals as “Service Providers” to facilitate our Service, perform Service-related tasks, or assist us in analyzing how our Service is used.
These Service Providers may have access to your Personal Data only to perform these specific tasks on our behalf. They are contractually obligated not to disclose or use your data for any other purpose. We carefully select our Service Providers and ensure they adhere to data protection standards that are consistent with our own.
Analytics Providers: We may utilize third-party Service Providers, such as analytics companies, to monitor and analyze the usage of our Service. This helps us understand user behavior and improve our Service offerings.
Behavioral Remarketing: American Family Fitness may use remarketing services to advertise to you on third-party websites after you have visited our Service. We and our third-party vendors use cookies to inform, optimize, and serve ads based on your past interactions with our Service.
- Google AdWords: The Google AdWords remarketing service is provided by Google Inc. This service allows us to show you targeted ads based on your previous visits to our website, helping to remind you of American Family Fitness offerings and services that may be of interest.
Links to External Sites
Our Service may contain links to other websites that are not operated by American Family Fitness. If you click on a third-party link, you will be directed to that third party’s site.
We strongly advise you to review the Privacy Policy of every site you visit. American Family Fitness has no control over and assumes no responsibility for the content, privacy policies, or practices of any third-party sites or services. We encourage you to be aware when you leave our Service and to read the privacy statements of each and every website that collects personal information.
Children’s Privacy
American Family Fitness’s Service is not intended for use by individuals under the age of 18 (“Children”).
We do not knowingly collect personally identifiable information from children under 18. If you are a parent or guardian and become aware that your child has provided us with Personal Data, please contact us immediately. If we become aware that we have collected Personal Data from children without verification of parental consent, we will take immediate steps to remove that information from our servers. Protecting the privacy of young children is especially important to us.
Updates to This Privacy Policy
American Family Fitness may update our Privacy Policy periodically to reflect changes in our practices, legal requirements, or service offerings. We will notify you of any material changes by posting the new Privacy Policy on this page.
We will also provide more prominent notice, such as via email and/or a notification within our Service, prior to the change becoming effective and update the “effective date” at the top of this Privacy Policy. We encourage you to review this Privacy Policy periodically for any updates or changes. Changes to this Privacy Policy are effective when they are posted on this page. Your continued use of the Service after any modifications to the Privacy Policy constitutes your acceptance of the revised policy.
Questions or Concerns? Contact Us
For any questions or concerns regarding this Privacy Policy, or our data practices at American Family Fitness, please do not hesitate to contact us. We are committed to addressing your inquiries and ensuring you have a clear understanding of how we handle your personal data.
Please also be aware that failure to abide by the American Family Fitness Code of Conduct or any club rules or policies, including disruptive behavior or disrespecting staff, members, or guests, may result in disciplinary action, up to and including membership suspension or termination. American Family Fitness guidelines, policies, and Member Code of Conduct are subject to change with or without notice.
