Los Angeles, a sprawling metropolis, ironically fosters a sense of localism. Despite its diverse population, Angelenos often stick to their own geographical zones, a phenomenon born from the city’s infamous traffic. Crossing town can feel like an expedition to another planet. Venturing from Westwood to Pasadena, a mere 19 miles, can seem like a trek across continents, rarely undertaken except for major events.
However, a recent trip to Pasadena unveiled a delightful surprise: Chaaste Family Market. Beyond the beautiful roses and rich history, Pasadena holds culinary gems like this family-run market, a place that would surely have been championed by the late Jonathan Gold, the Pulitzer Prize-winning food critic. Though I never had the chance to meet Mr. Gold, his spirit of culinary exploration led me to discover hidden treasures like Chaaste Family Market. I recall a time at Corazón y Miel, a restaurant he spotlighted, where my wife and I respectfully allowed him to enjoy a peaceful meal, a moment that also introduced me to the wonder of deep-fried avocado, thanks to his recommendation.
But back to the present. With some unexpected free time in Pasadena, I sought out local flavors and stumbled upon Chaaste Family Market, a true east side find.
Chaaste Family Market sign with a Honda in front
My initial intention was simply to browse for unique ingredients, a personal quest to discover unusual culinary items and learn how to use them. This adventurous approach once led me to a bag of intriguing “black fungus.”
Bag of black fungus
My wife, ever practical, jokingly warned against accumulating more forgotten ingredients. I almost succumbed to the allure of “Puto,” a Filipino steamed cake mix, but the signage for turon caught my eye. Turon, I learned, was the day’s special, set to be ready around 1:30 PM. Contemplating a return trip, I was invited by the friendly proprietor, Chris, the owner’s son, to wait a bit, a suggestion that led to a delightful culinary experience.
Funky and functional decorations inside Chaaste Family Market
Attached to Chaaste Family Market is a small, intimate restaurant, simply decorated yet full of character. A mural adorning the wall tells the story of the family’s journey from the Philippines to America, a testament to their heritage. Manny Pacquiao’s presence on the mural is a nod to Filipino pride, much like how restaurants in my home region celebrate local icons.
Mural inside Chaaste Family Market
My knowledge of Filipino food was limited, mostly gathered during a typhoon relief fundraiser organized by a chef friend. My contribution then was calamansi chewies. Stepping into Chaaste Family Market, I placed myself in Chris’s capable hands, ready to explore the menu.
Bowl of rice
We sampled steam table selections: bistek (Filipino beef steak), giniling guisado (Filipino ground beef stew), which Chris humorously noted his Latino friends likened to “hamburger helper,” and pancit bihon (Filipino rice noodles), a flavorful noodle dish with vegetables and protein. Of course, rice accompanied the meal.
Lunch plate at Chaaste Family Market featuring bistek, giniling guisado, pancit bihon, and rice
The meal was incredibly satisfying, especially the bistek, its broth rich and complex. At a total of $8.10, it was undoubtedly one of the best and most affordable lunches I’ve had in Los Angeles. While battling LA traffic daily for this meal might be excessive, Chaaste Family Market is now a top priority whenever I’m in Pasadena.
Christian standing between the market and restaurant areas of Chaaste Family Market
And then came the turon.
Box of turon from Mama Sans Turon
“Mama Sans Turon,” the box proclaimed, a playful name hinting at the popularity of this treat. This Filipino dessert is a heavenly combination of banana, jackfruit, and possibly a touch of churro and egg roll essence, all fried to golden perfection.
Turon out of the box
Right on schedule, at 1:30 PM, eager customers filled Chaaste Family Market, all for the turon. We were advised to let them cool slightly before indulging, as they were fresh from the fryer. Joining the happy crowd, turon in hand, I experienced sweet, fried bliss. Make the trip to Pasadena, time it around lunchtime, and treat your friends to the delightful manna that is Chaaste Family Market’s turon, a taste of Manila in Pasadena.
