Strategic Partnership Leverages Ibotta Performance Network to Expand Savings and Digital Engagement for Family Dollar Shoppers
DENVER, March 07, 2024 (GLOBE NEWSWIRE) — Family Dollar is stepping up its commitment to customer value through a new collaboration with Ibotta, a leading performance marketing platform. This strategic partnership, announced today, sees Family Dollar joining the Ibotta Performance Network (IPN), a pioneering digital network designed to deliver coordinated promotions across retailer platforms, major third-party publisher sites, and Ibotta’s direct-to-consumer channels. The core objective of this alliance is to significantly boost Family Dollar’s digital customer engagement and enhance the overall customer experience, ultimately fostering greater value and loyalty among its expanding customer base.
Through this integration with Ibotta, Family Dollar is poised to offer its customers a richer array of national offers, providing increased flexibility in digital rewards and a more streamlined, user-friendly shopping journey. Ibotta’s advanced promotions platform will become the engine behind Family Dollar’s Smart Coupons program, accessible via the Family Dollar website and mobile app. This upgrade promises to deliver substantial incremental savings to all Family Dollar patrons. The enhancements to the Family Dollar app are a key component of the company’s broader digital transformation strategy, aimed at making shopping not just easier, but also more rewarding and enjoyable. This initiative arrives at a crucial time, as consumers are increasingly turning to digital coupons to mitigate the impact of persistent high living costs.
Emily Turner, Chief Marketing Officer at Family Dollar, emphasized the company’s dedication to its customer base: “At Family Dollar, our focus is on providing both convenience and exceptional value to our customers. We are constantly seeking innovative methods to strengthen our customer relationships, and this begins with delivering tangible value on the brands they trust and rely on. Our new partnership with Ibotta is a significant step forward in elevating the value proposition we offer, empowering our customers to achieve even more with their budgets.”
Bryan Leach, founder and CEO of Ibotta, also shared his enthusiasm for the partnership: “Ibotta is thrilled to welcome Family Dollar to our rapidly growing Ibotta Performance Network. This collaboration allows us to bring our expertise in performance marketing and unique access to national advertising budgets to benefit Family Dollar shoppers. Partnering with Family Dollar perfectly aligns with our mission to make every purchase rewarding, especially as we observe more and more shoppers seeking out dollar stores to maximize their purchasing power.”
The revamped digital Smart Coupons program for Family Dollar, powered by Ibotta, is anticipated to launch in early spring 2024. For additional details regarding the capabilities of the Ibotta Performance Network, or to explore partnership opportunities, please visit https://ipn.ibotta.com/.
About Dollar Tree, Inc.
Dollar Tree, a Fortune 200 Company, operated 16,622 stores across 48 U.S. states and five Canadian provinces as of October 28, 2023. The company’s stores operate under the banners of Dollar Tree, Family Dollar, and Dollar Tree Canada. For more information about the Company, please visit www.DollarTree.com.
About Ibotta
Headquartered in Denver, Colorado, Ibotta (“I bought a…”) is a leading performance marketing platform connecting major brands with over 200 million consumers through the Ibotta Performance Network (IPN). The IPN enables marketers to effectively influence consumer purchasing decisions – what they buy, where they shop, and how frequently – with a performance-based model where payment is tied directly to campaign results. Since 2012, American shoppers have earned approximately $1.8 billion in rewards through the Ibotta Performance Network. Ibotta is also recognized as a top workplace, earning accolades from The Denver Post for four consecutive years, BuiltIn Colorado’s Best Places to Work list for three years running, and Inc.’s list of Best Workplaces twice.
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Source: Ibotta
Released March 7, 2024
