Family Dollar has joined forces with Ibotta to revolutionize its digital coupon program, offering customers enhanced savings and a more rewarding shopping experience. This strategic partnership leverages the Ibotta Performance Network to bring a wider array of digital offers to Family Dollar shoppers, directly through the retailer’s Smart Coupons program. This collaboration marks a significant step in Family Dollar’s ongoing digital transformation, aiming to deepen customer engagement and loyalty by providing greater value.
The integration of Ibotta’s performance marketing platform into Family Dollar’s Smart Coupons program means customers can now access an expanded selection of national brand offers and enjoy greater flexibility in redeeming digital rewards. This upgrade to the Family Dollar app and website is designed to make saving money easier and more accessible, particularly at a time when consumers are actively seeking ways to stretch their budgets further. Digital coupons are increasingly popular, and this partnership positions Family Dollar to meet this growing demand effectively.
“At Family Dollar, our priority is to provide both convenience and exceptional value to our customers. We are constantly seeking innovative approaches to strengthen our customer relationships, and this begins by offering significant value on the products they rely on and love, empowering them to achieve more,” stated Emily Turner, Chief Marketing Officer at Family Dollar. “Our collaboration with Ibotta is set to elevate the savings journey for our customers, enabling them to maximize their spending power.”
Bryan Leach, Founder and CEO of Ibotta, also commented on the partnership: “We are thrilled to welcome Family Dollar to the Ibotta Performance Network and to contribute our expertise in performance marketing and access to national brand promotions. This partnership with Family Dollar is a significant stride in our mission to make every purchase rewarding, particularly as consumers increasingly turn to dollar stores to maximize their budgets.”
The revamped digital Smart Coupons program, driven by Ibotta, is anticipated to launch in early spring 2024. This initiative is poised to enhance Family Dollar’s digital footprint and provide substantial benefits to its expanding customer base, ensuring they receive the best possible value on their everyday purchases.
About Dollar Tree, Inc.
Dollar Tree, a Fortune 200 company, managed 16,622 stores across 48 U.S. states and five Canadian provinces as of October 28, 2023. Their operations include Dollar Tree, Family Dollar, and Dollar Tree Canada brands. For further details about the company, please visit www.DollarTree.com.
About Ibotta
Based in Denver, Colorado, Ibotta, meaning “I bought a…”, stands as a premier performance marketing platform. It empowers brands to distribute digital promotions to over 200 million consumers via the Ibotta Performance Network (IPN). The IPN enables marketers to influence consumer purchasing decisions regarding what, where, and how often they buy, with a payment model that is triggered only by direct sales results. Since 2012, American shoppers have saved approximately $1.8 billion through the Ibotta Performance Network. Ibotta is also recognized as a top workplace, earning accolades from The Denver Post for four years consecutively, BuiltIn Colorado’s Best Places to Work list for three years, and Inc.’s Best Workplaces list twice.
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LaunchSquad for Ibotta
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Source: Ibotta
Released March 7, 2024
