Family Farm & Home, a prominent retailer based in Michigan known for its extensive range of farm and rural lifestyle products, is expanding its successful collaboration with RELEX Solutions. RELEX Solutions is a leading provider of unified retail planning solutions. This expansion will incorporate advanced macrospace and microspace management, including sophisticated floor planning, planogram optimization, and space-aware replenishment capabilities. These new services will seamlessly integrate with the existing RELEX supply chain solution implemented in 2020. This unified platform will span Family Farm & Home’s distribution centers, online sales channels, and their network of 66 stores across the Midwestern United States, streamlining operations and enhancing efficiency.
Family Farm & Home retail store showcasing a variety of farm and home products
Prior to partnering with RELEX for space management, Family Farm & Home relied on legacy planogramming systems. These systems necessitated considerable manual planning efforts and presented challenges due to data silos, limited scalability, and insufficient automation. By extending their solution footprint with RELEX, Family Farm & Home is set to achieve full integration between their supply chain and space management functions. This integration offers enhanced data control and empowers them to develop cluster and store-specific planograms, significantly reduce manual intervention, improve margin recognition, and optimize inventory flow throughout their entire business network.
“RELEX has already demonstrated its value as a strategic partner by successfully implementing and modernizing our supply chain management,” stated Tim Fansler, Co-President and CMO of Family Farm & Home. “We are excited to strengthen our relationship with RELEX as we integrate space management into a single, cohesive solution.”
Carlos Victoria, SVP Sales North America at RELEX Solutions, commented, “RELEX is incredibly proud to expand our partnership with Family Farm & Home. The advantages of a unified retail platform that fully synchronizes operations across both supply chain and space management are substantial. This integrated approach will enable Family Farm & Home to further optimize their business processes, drive greater efficiency, and sharpen their competitive edge within the rural DIY and hard goods market.”
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