Despite criticisms regarding their level of public giving, the Mars Family, owners of the global confectionery and pet food giant Mars Inc., have a long history of significant, albeit often anonymous, philanthropic contributions. While sometimes facing scrutiny for not publicizing their charitable efforts as much as other large private companies in the US, the Mars family channels their giving through various avenues, reflecting a deep commitment to diverse causes.
One notable example of the Mars family’s philanthropy is their support for cultural and historical institutions. In 2012, they demonstrated this commitment by donating $5 million to the Smithsonian National Museum of American History. This contribution facilitated renovations and the establishment of a new gallery within the museum, bearing the family name, ensuring their legacy is interwoven with American history and culture.
Jacqueline Mars, a prominent member of the Mars family, has personally championed numerous philanthropic causes. Her dedication to preserving national heritage was recognized in 2012 when she received the inaugural “Heritage Award” from the Foundation for the National Archives. This award acknowledged her extensive support for the National Archives and various other arts and cultural organizations in Washington, DC, underscoring the Mars family’s broader dedication to enriching American society.
Further highlighting the Mars family’s diverse philanthropic interests is Jacqueline Mars’ involvement with equestrian sports. As an honorary life trustee of the US Equestrian Team Foundation, she actively supports the development of aspiring athletes. The Jacqueline B. Mars National Competition and Training Grant awards, provided annually by the foundation, offer crucial resources for US athletes in eventing, enabling them to gain experience at national competitions and pursue their Olympic dreams.
The Mars family’s commitment extends to the performing arts as well. Jacqueline Mars played a pivotal role in facilitating the merger of the Opera with the John F. Kennedy Center for the Performing Arts. Her multi-year commitment to supporting the Washington Performing Arts’ programs further illustrates the family’s dedication to fostering artistic excellence and accessibility within communities.
Beyond individual contributions, Mars Inc., guided by the Mars family’s values, integrates philanthropy into its corporate ethos. A company spokesperson emphasized that the family believes their most significant contribution lies in the positive impact Mars, Inc. creates daily, reinvesting the majority of profits back into the company to drive sustainable growth and responsible business practices.
This long-term vision is evident in Mars Inc.’s $1 billion investment in a comprehensive sustainability program launched in 2017. This initiative directly supports the UN’s Sustainable Development Goals and the Paris Climate Agreement, demonstrating the Mars family’s commitment to addressing global challenges and fostering environmental stewardship on a large scale. Furthermore, during times of crisis, the Mars family, through their company, has shown responsiveness and care, donating $26 million in pandemic relief to support communities disproportionately affected by the global health crisis.
The Mars Wrigley Foundation, another key component of the Mars family’s philanthropic network, focuses on educational and health-related initiatives. The foundation’s mission encompasses improving oral health globally, enhancing lives in cocoa and mint-growing regions, and building resilient communities. This targeted approach reflects the Mars family’s understanding of diverse societal needs and their dedication to creating lasting positive change across various sectors through strategic and impactful giving.
