Emmy® Award-winning actor Eric Stonestreet, widely recognized and adored for his portrayal of Cameron Tucker – or simply “Cam” – in the hit television series “Modern Family,” is setting sail in a new direction. Norwegian Cruise Line (NCL), a leader in global cruise travel, has announced Stonestreet as their new brand ambassador, headlining their latest advertising campaign, “Experience More.” This exciting partnership aims to showcase how travelers can amplify their vacation experiences at sea with NCL, enjoying more activities, destinations, and overall value.
The “Experience More” campaign, featuring both 30-second and 15-second ad spots, immerses viewers in the world of NCL through Stonestreet’s eyes. The ads highlight the ease and flexibility of cruising with NCL, appealing to both first-time cruisers and loyal guests. Stonestreet is seen exploring the diverse offerings onboard NCL’s ships, from the tranquil Mandara Spa and Salon’s Thermal Suite to the exhilarating racetracks – the only ones at sea. His journey spans across captivating destinations in the Caribbean and Europe, all accessible through NCL’s extensive itineraries. As a beloved personality known for his wit and relatable charm, Stonestreet is the perfect embodiment of NCL’s commitment to creating unforgettable memories and demonstrating that there’s something for everyone to love on an NCL cruise. His role as Cam from “Modern Family” cemented his status as a household name, and his inherent likeability translates seamlessly into representing a brand focused on joyful experiences.
Eric Stonestreet, known for his role as Cam in Modern Family, becomes Norwegian Cruise Line's brand ambassador.
David J. Herrera, president of Norwegian Cruise Line, expressed his enthusiasm for the collaboration, stating, “Over the last few months, we have had the pleasure of getting to know Eric. We are very excited to have named him godfather of Norwegian Aqua, and now, reaffirming our relationship by announcing Eric as our new brand ambassador. As the face of our new ‘Experience More’ Ad Campaign, we are excited for him to bring his relatability, authenticity and genuine charm as he spotlights how guests can experience more with NCL and have their very best vacation with us.” Herrera emphasizes how Stonestreet’s genuine personality aligns perfectly with NCL’s brand values.
Stonestreet’s journey with NCL extends beyond brand ambassadorship; he was recently named the godfather of Norwegian Aqua, NCL’s newest ship. Now, as brand ambassador, he will be featured across various advertising and promotional materials in the U.S. and Canada, spanning social media, digital platforms, television, and out-of-home advertising. His signature humor and down-to-earth persona shine through as he illustrates the enhanced value proposition of choosing an NCL vacation. The initial advertisement featuring Stonestreet is available for viewing here, offering a first look at his engaging portrayal of an NCL cruiser.
“On the heels of being named Norwegian Aqua’s godfather, I am honored to now also serve as NCL’s brand ambassador and be the face of NCL’s new ‘Experience MORE’ campaign,” said Eric Stonestreet. He further added, “Over the past few months, the NCL team has welcomed my family and I with open arms, showing us firsthand the big-hearted hospitality and guest service that NCL is known for, along with the amenities and offerings that cater to every type of traveler. As a new cruiser, it is an honor to have the opportunity to connect with future guests and show them how much more they can expect when they sail with NCL.” Stonestreet’s personal excitement about cruising and his genuine appreciation for NCL’s hospitality further solidify his authentic partnership with the brand. His role as Cam in “Modern Family” often involved humorous travel scenarios, making this collaboration with a cruise line a delightful and fitting next chapter.
The creative vision behind the “Experience More” campaign comes from NCL’s internal agency, Rebel Fish, with Emmy® Award-winning director Jason Winer of Bodega Studios Los Angeles at the helm. Winer, who also directed numerous episodes of “Modern Family,” including the pilot, brings a familiar comedic sensibility to the campaign, further connecting Stonestreet’s well-known on-screen persona with his new role for NCL. Digitas, NCL’s media partner, also played a crucial role in bringing this campaign to life.
Adam Malone, chief marketing officer of Norwegian Cruise Line, highlighted Stonestreet’s natural fit for the brand: “Eric shares our love of travel and a genuine desire to bring happiness to people everywhere, which translates naturally into the new campaign creative and into his role as brand ambassador. After that moment, we knew we could not ask for a better partner than Eric to represent our brand. He has come on board with boundless enthusiasm, curiosity and excitement, and after experiencing his contagious energy firsthand, we can’t wait for people to see everything we have been working on together!” Malone’s words underscore the genuine enthusiasm and positive energy Stonestreet brings to the partnership.
NCL’s “Experience More” positioning emphasizes the cruise line’s long-standing commitment to providing a wide array of choices and enhanced value for every traveler. This commitment is further amplified by the upgraded ‘More At Sea™‘ package. This package offers guests even greater benefits, including an unlimited open bar featuring premium beverages, specialty dining credits, enhanced Wi-Fi with Starlink, shore excursion credits, and deals on airfare and free fares for additional guests in the same stateroom on select cruises. For complete details on cruise deals and the “More At Sea” package, travelers are encouraged to visit www.ncl.com/cruise-deals.
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For those seeking more information about Norwegian Cruise Line’s award-winning fleet and global itineraries, or to book a cruise, please consult a travel professional, call 888-NCL-CRUISE (625-2784), or visit www.ncl.com. Further media resources, including images and multimedia assets, are available in the NCL Newsroom here.
About Norwegian Cruise Line
As a pioneer in cruise travel for 57 years, Norwegian Cruise Line® is committed to providing guests with the freedom to design their ideal vacation experience. NCL’s fleet of 19 contemporary ships sails to 450 destinations worldwide, including private island destinations like Great Stirrup Cay in the Bahamas and Harvest Caye in Belize. Norwegian Cruise Line® offers award-winning entertainment, diverse dining options, and a range of accommodations, including solo traveler staterooms and The Haven by Norwegian®, a luxurious ship-within-a-ship concept. For more information or to book a cruise, contact a travel professional, call 888-NCL-CRUISE (625-2784), or visit www.ncl.com. Stay updated with the latest news and content by visiting the NCL Newsroom and following Norwegian Cruise Line® on social media platforms.
Norwegian Cruise Line is a subsidiary of Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH). For more details, visit www.nclhltd.com.
ERIC STONESTREET
Eric Stonestreet is best known for his role as Cameron Tucker in ABC’s “Modern Family,” for which he received two Emmy Awards for Outstanding Supporting Actor in a Comedy Series in 2010 and 2012. His portrayal also earned him multiple Golden Globe and Screen Actors Guild Award nominations. Stonestreet’s film credits include “Almost Famous,” “Bad Teacher,” and “Identity Thief,” and he voiced characters in “The Secret Life of Pets” films. He has also appeared in HBO’s “Confirmation” and currently stars in season 2 of Disney+’s “The Santa Clauses.” Prior to his NCL ambassadorship, Stonestreet hosted Fox’s reality competition series “Domino Masters.” His versatile career spans comedy and drama, making him a beloved figure across entertainment.
