Camp, the innovative retailer known for blending play and shopping into a unique family experience, is set to broaden its reach with the announcement of two new store locations. Partnering once again with Simon Property Group, a leading real estate investment trust, Camp is poised to bring its distinctive concept to families in Philadelphia and Houston. This expansion builds upon a successful prior collaboration between the two companies, signaling a strong belief in Camp’s vision for the future of family retail.
The new Camp stores, each spanning 10,000 square feet, will be located at King of Prussia in the Philadelphia metropolitan area, opening this year, and at The Galleria in Houston, slated to open in 2025. These locations will feature Camp’s signature combination of product sections and regularly changing immersive experiences, creating an environment that is both retail space and play destination. This hybrid model has defined Camp as a leader in the evolving landscape of family-focused retail. To further fuel this growth, Camp has secured additional investment from its existing group of investors, including Velocity Capital Management, Benvolio Group, and Bullpen Ventures. This financial backing underscores investor confidence in Camp’s unique approach and its potential for continued expansion.
“Camp has always strived to redefine the family retail experience, and collaborating with a premier operator like Simon, who possesses an unparalleled understanding of retail, positions us perfectly for this next phase of growth,” stated Jenica Myszkowski, CEO of Camp. “We are excited to extend the magic of Camp to even more families across the nation.” Simon Property Group’s increasing involvement in retail partnerships and investments reflects a broader trend in the industry. Their strategic collaborations, such as their co-ownership of J.C. Penney and the formation of Phoenix Retail, demonstrate a commitment to innovation and reinvention within the shopping center environment.
Zachary Beloff, Vice President of Business Development and Leasing at Simon, emphasized this commitment, stating, “Simon’s objective is to continuously enhance and innovate the shopping experience for our customers and the communities we serve.” The partnership with Camp aligns perfectly with this mission, bringing a fresh and engaging family experience store to Simon’s premier locations. Camp’s expansion represents a significant step forward in its mission to transform family retail, offering immersive and memorable experiences that go beyond traditional shopping. As Camp continues to grow, it solidifies its position as a pioneering force in creating engaging destinations for families.
